Well… then we watch the Really Big People… George Saunders, this week… swoop in and go immediately to the top. And Substack does love those people. Patti Smith, Chuck Palahniuk, Salman Rushdie… so I’m relatively Not Big.

True, though — it is not like Medium, where you have people who started writing 6 months ago, giving writing advice. The writers on Substack, for the most part, have some area of expertise they are sharing. Substack does not have readers “wandering by” for the most part. You do have to actively work to promo YOUR offering. But then, when you do have subscribers, they are there because you are.